ESIG is a group of innovative thinkers frustrated with the lack of technological innovation in the personal finance industry. We are a startup based out of Waterloo Ontario driving change with a holistic financial planning approach which enables Canadian's to comfortably plan, monitor, and attain their financial goals. ESIG's primary focus is on the middle class, in which financial planning solutions are typically unavailable or too expensive. We believe that by harnessing technology to; elevate the conversation around personal financial management, educate people about money and how it works, and enhance the relationship people have with their financial advisers. We can help with the emergence of a global financially literate society – a society where no-one dies broke.