A visionary intuition of Giuliana Marchini Gerani and her husband Silvano led in 1974 to the creation of a new brand. Iceberg launched a revolution introducing the new concept of deluxe sportswear. We are original innovators and rule-breakers in product and marketing. Iceberg means premium knitwear, bold colour, graphic prints, pop culture and arts. James Long, after completing the prestigious RCA MA Course and his catwalk debut in 2008, has been designing the Men’s and Women’s collection as a Creative Director since 2016.