HETIME noun (hē-tīm): metime, specifically related to men and self care. HETIME is the first men's self care destination. We are committed to creating products that make metime more purposeful by offering the most premium brand experience paired with unparalleled quality. Think of us like your morning cup of coffee, a ritual with a purpose, something that you relish and not just consume. This makes us the first time-centered skincare brand. While our products are engineered and formulated around the unique skin composition and facial features of men, our products can be used by everyone. In fact, our research shows that even people who don’t identify as men notice that our products are more effective and enjoyable than other products they’ve tried. All great things take time and that’s what we’re all about. We’ve invested a lot of it to create this brand because everyone deserves a little HETIME.