We are a team of operators, entrepreneurs, and investors with extensive experience in ecommerce, digital marketing and turnarounds. We specialise in turning around ecommerce companies, enabling them to survive and flourish. We look for companies that have strong brands, an established customer base and clear market positioning; but, due to pursuing a “growth at any cost” strategy, also have unhealthy unit economics, too many SKUs, bloated headcounts and high cash burn. We target ecommerce companies that are Mature, but underperforming Stressed / Distressed Divestments / carve-outs from larger companies We consider multi-brand retailers, DTC brands, and brands with some offline stores. Due to the nature of turnarounds, we either align with controlling shareholder or take majority control positions in our portfolio companies.