Our Profile Genuity (Pty) Ltd (“GENUITY”), founded in 2006, is a proudly South African company offering funding, risk and advisory services countrywide. Our Value Proposition “Born into a recession, one may ask the question why another intermediary?” Against the backdrop of market volatility and economic pressure, GENUITY’s mission is to save time and money by optimizing structure, leveraging the supply chain and maximizing service delivery. Our Competitive Advantage -> Outstanding track record in managing risk = Less than 1% impairment in 7 years. -> Low cost of doing business = Supply chain, Group and operating efficiency. -> Extensive experience and specialist expertise in the finance and technology sectors = Rapid customer acquisition and market penetration. -> Trusted transparent partnership methodology = near perfect customer retention. -> An entrepreneurial, enthusiastic and intimate stakeholder experience = Repeat business & referrals. -> A sustainable view = governance, empowerment and environmental responsibility.