Customer service experience is the overall experience of a customer based on interaction with a company’s sales, support and service teams before, during and after a purchase. Be it on the phone or in person, in-store, over social media or at a service center, each interaction a customer has with a company contributes to or takes away from their experience with it. Key benefits of customer service experience are: - Building customer trust and relationship - Building loyal advocates and positive word of mouth - Building a strong brand differentiation - Building better products and services