We decode the “fuzzy front end” of new product development with customer research, competitive analysis, product strategy and design. We bring 20+ years of experience in customer research, strategy, and design to help companies solve their toughest problems. We pragmatically blend approaches to suit your specific needs, and connect dots across customer experience, business, technology, brand, and sales channels. Services include customer research, personas, customer journey mapping, product roadmaps, and workshops. We have particular focus and expertise in B2B businesses operating in technically complex domains such as software development, IT and healthcare, and in financial services/fintech.