SISU PR is a Vancouver-based boutique public relations and communications agency that specializes in promoting destinations, tourism & hospitality businesses and culinary & lifestyle brands. The agency’s approach is based on research, strategy and planning, inspired storytelling, perseverance and a drive to exceed expectations. Every client is a valued extension of the SISU brand and receives exceptional care. Innovative programs generate exposure, increase brand recognition and ultimately contribute to economic success. The business is founded on a core value represented by the Finnish word “SISU," a character trait that enables individuals to harness an extra reserve of strength to achieve extraordinary action. In Finland, SISU (meaning brave, fearless and determined) has been central to their culture for 600 years. Principal and Founder, Michelle Dunn named the agency in honour of her Helsinki-born mother and her own Finnish genes. AREAS OF FOCUS: Destinations Hotels Restaurants Attractions Festivals & Events Lifestyle