Western Canadian based outdoor industry sales and marketing agency. Our mission: We forge connections and partnerships that enable elevated outdoor experiences. Our Vision: A community empowered by outdoor experiences and environmental advocacy. With combined experience of over 100 years in the outdoor industry our team continues to grow strategically with focus on character, entrepreneurialism, and a high level of experience in a variety of outdoor and business environments. We are friends that work hard, play hard and embrace a culture of constant improvement. Our team has the bandwidth and resources to focus on the fine details of servicing our dealers and creating growth for our vendors. Our experience not only transcends time, but dealer relationships, as well as strong and demanding vendor partners. A culture of constant learning is a core value at OnwardUP. We believe there is no better place to evolve the mind and body than outdoors. The OnwardUP Campus is a hub where we share knowledge and inspiration via curated content from the outdoor community. We are the proud local sales and marketing representatives for the following companies in Western Canada: Patagonia: since 2009 Petzl America: since 2002 Oboz Footwear: since 2008 Nemo Equipment: since 2018 GSI Outdoors: since 2004 Adventure Medical: since 2004