SUNT enables a worthwhileweb in the Nordics by offering a platform and publisher network to distribute true native content - scalably and efficiently. True Native Content are sponsored or branded articles that are paid for by advertisers, but are shown as teasers in the article feeds of digital publishers' websites and can be read on the publisher website like normal editorial articles (same format and functionality, but clearly marked as "paid"). SUNT allows advertisers and supporting media agencies to manage the distribution of true native content, across many publisher sites and with quality control, targeting and detailed reporting. This way, native content can realize its potential as win-win-win for advertisers, publishers - and the end user!