Sfeir Trading (The Company) was established in year 1977. It started operating as a retail entity whereby its initial activities included trading building and construction material in the Lebanese Market. Despite significant challenges and competition in the operating marketplace, the Company underpinned significant growth in its sales, profits and margins and achieved record levels. In 2005, The Company expanded its business model by setting up in Dubai, UAE & introduced new product range of Steel Ductile iron pipe lines, Commodities, Petroleum, Oil, & oil derivatives. The Company continuously focused on developing its clients’ database and penetrated new market segments by implementing new marketing plans and tactics emphasizing on the following: *Increase in its market share and differentiation from competitors; *Maintaining high quality supply according to international standards; *Employing a professional and experienced management team; *Adopting a competitive pricing strategy; and *Increasing its clients’ database through a focused and aggressive sales force. *The Company’s international trades grew rapidly. It was capable of creating an international database of EPC contractors, Water Corporations and Oil & Gas authorities in the Middle East, GCC and West Africa to become the exclusive representative of several global manufacturers in KSA, Ukraine, Bulgaria, China, Korea, Egypt and other regions.