Curlsmith is an award winning Vegan haircare line specifically developed for curly, wavy and dry hair. We now retail in over 1,200 Ulta Beauty stores in the USA and are Ulta's leading curly haircare brand. Curlsmith has featured in Vogue, Glamour, Marie Claire, Shortlist and more. We have won Marie Claire, Pure Beauty and Cosmetics Design awards to name but a few. Our Vegan, Cruelty and chemical-free hair care products consistently achieve 5 Star reviews on Ulta.com and trusted retail sites. Our community are the faces of our brand. Curlsmith was co-created with curly girls, influencers and hair experts around the world. Still today, every formula is subjected to rigorous panel testing before launch, and our marketing content features real customers and real results using our products.