The Cult of S!r is a London-based design house that specialises in designing and creating HANDMADE and LIMITED EDITION garments, which are produced on a made-to-order basis, eradicating the need for surplus stock. Everything is designed and hand-made by Creative Director and Co -Founder Mark Watson in Shoreditch, London. Mark works on all elements of the brand, from the initial concept, inspiration research, and patterns to the actual creation of the garments, No factories, No third parties, No unnecessary costs. All garments are made with a conscience and are developed predominantly using end of line and unwanted ‘cabbage’ material individually sourced for each piece. You won’t find any real fur or leather in the collection, and all T-shirts, sweatshirts and hoodies are made with Vegan friendly cotton.