Caliper Marketing develops precision-built digital marketing campaigns for retail, eCommerce, hospitality, entertainment, travel, and local service businesses. We create campaigns that are focused on reaching a user based on real-world actions, activities, and conditions by tapping into our proprietary mix of addressable geofencing data, real-time weather information, and your first-party customer engagement data. It’s a lot of tech and a little magic that produces measurable business results. For example, we’ve driven a significant increase in online orders for a golf apparel company by targeting individuals who have visited a golf course in the last seven days. And, we’ve driven an increase in foot traffic and coupon redemptions at a growing chain of coffee shops by reaching past customers and individuals who have visited other competing coffee shops nearby. This campaign was powered by weather data to show ads with iced coffee on hot days and a warm latte on cooler mornings. Contact us to learn how you can leverage the power of location and weather data to grow your business.