10 Point Capital is a private equity firm based in Atlanta, Georgia that invests in franchisors with the potential to become dominant brands. Tapping into more than 75 years of combined experience in the franchise industry, the 10 Point Capital team has deep knowledge of investing in and operating both franchisors and franchisees. The firm has invested in more than 40 franchise transactions, have been franchisees for seven concepts, and have worked for four franchisors.