Almost all of what people perceive as flavor is, in fact, aroma. Aroma Academy familiarizes drinks professionals with the elemental aromas that combine into complex, fine drinks. We introduce the aromas one-by-one so our graduates can identify like picking a face out of a crowd. There is simply no better way to understand fine wine and spirits than Aroma Academy training. Developed in Scotland and used to train thousands of mixologists, distributors, servers and retailers around the world, Aroma Academy US brings the training stateside.