FERTI is an online retailer created with the vision of empowering a new generation. At FERTI we believe that urban should be made easy and that Black & POC consumers should feel important as purchasers. We specialise in stocking curated affordable and high-end products in a refined, simplistic, and classic way. We aim to showcase these products on an optimised & localised, user experience-focused website. This enables our customers to have the best shopping experience possible. Our aesthetic is going to be heavily product-based to emphasise our pride in stocking various Black & POC-owned brands and the amazing innovative products that they have created.