Up Financial is a Registered Wealth Management and Financial Planning firm that specializes in providing sophisticated investment advice and comprehensive financial planning. We have significant experience advising senior executives, company founders, entrepreneurs, and multi-generational families about multiple facets of their financial lives. We built this firm to provide clients with independent, customized advice without the conflicts associated with larger brokerage firms and banks. We us best-in-class funds, customized asset allocations, and proactive tax management to achieve results for each of our clients and have been featured in a number of publications including the Globe and Mail. Our firm was founded by experienced ex-major financial institution advisors on the belief that advice should be objective, transparent, and customized. We are a team of Certified Financial Planners® who strive to provide unparalled service, care and professionalism to our clients and their families. With an in depth understanding of the unique challenges and opportunities clients face, we work with you to develop effective, tailored strategies designed to help you pursue your short and long term goals. Today, Up Financial is 100% employee owned and upholds a fiduciary standard of care, ensuring that our client’s best interest are always put first. We are committed to excellence and are grateful for the opportunity to help our clients and their families.