Our mission is to provide companies with a structured and comprehensive view of each conversation on every online community surrounding their brand, so they never miss an opportunity to take action. We are proud of our highly qualified workforce with close to 90% academic grade employees. Most of the company‘s employees work directly in software development. Our leadership team has over 40 years of top-level experience in software development, video - games and corporate finance. Brand a Trend GmbH is a privately funded start up and a leader in Natural Language Processing technology. Going into operations 2013, the company‘s focus is the creation of a new generation of content recognition software. The company’s core product - SUMMICS- was developed in close collaboration with industry leaders in Games Market, Brand Management, Market Research, and Customer Care. Brand a Trend GmbH is located in Heidelberg, one of Germany‘s main science hubs. All processes in the company, in software development as well as in other functions, follow strictly the SCRUM methodology.