Ales Market Research ALES is an independent research institute: since 20 years true passion for research, new findings, efficient and relevant consumer insights. Our IRIS network of partners are spread all over the world. We deliver market research both on local market and, as a network, at a global level. We guarantee: Reliability: highest quality during the entire field process and the results analysis Business Continuity & Innovation: no stop experimentation, labs and new methodologies The best in analysis and predictive modeling to foresee consumer behavior. ALES expertise are: VISION: U&A, Habits study, Unmet needs, Segmentation, Driver & Barriers, Post launch, Shopper INSPIRATION: Ethnography, Consumer connection, Explorative studies, Insight generation & initial ideas, Shopper POSITIONING: Concept screening Concept assessment and volume forecasting, Concept development & workshop, Price positioning IMPROVEMENTS: Product test, Shelf and Pack test, Copy Test MEASURING GOALS: Net Promoter Score, Brand equity & image, Customer satisfaction/ loyalty, Tracking study