Lime was founded on a simple idea: that all businesses big or small can harness the power of mobile marketing approaches to help grow their businesses without the need to make big technology and networking investments. Our platform is designed so that any business can develop and launch mobile campaigns -- in minutes. Lime Cellular is a technology company. Our team of engineers is working full time to maintain the code, fix bugs, and add new features. Simplicity is our goal; Lime’s unique development method allows the platform to be used by almost anybody in a do-it-yourself fashion.