We fix online reputations. It's what we do. It's all we do. Digital 86 is a digital public relations firm focusing on online reputation management and repair. The firm was founded by Alex Simon, a longtime public relations executive. Simon is also known as The Digital Fixer™. Often referred to by the media as “a master shaper of online reputations”, he has made a career out of promoting and protecting high profile artists, entertainers and executives. Simon got his career started in 1999 as a publicist for professional fighters. It was during that time that he mastered crisis management by dealing with athletes who often found themselves in trouble with the law. “Today’s online world is like the Wild West. Anyone can roll into your town and trigger chaos – warranted or not. Angry customers, jealous competitors, vengeful exes, an old DUI from your college days, and on and on. People come to me when they need swift and decisive action to make sure they are portrayed fairly and positively online”, says Simon.