A pioneering physiotherapy approach to posture management with bra fitting at its core, PostureFitting uplifts the way women feel, move and look. This new and innovative posture-management system assists women of all ages and life stages to gain and maintain their optimal posture. Enhancing upper and mid back support, the PostureFitting approach uses an optimally-fitted bra to aid postural improvements, achieving amazing results. Fitted by a physiotherapist, each bra in the PostureFitting range has been specifically selected for its postural benefits. Passionate about improving women’s wellbeing, the physio-led PostureFitting system has been developed by founder and Irish chartered physiotherapist, Siobhan O’Donovan. After completing an introductory workshop, selected chartered physiotherapists are offered the opportunity to become trained and licensed PostureFitting Physio Partners. This preventive physiotherapy system allows PostureFitting Physio Partners to broaden their practice offer to existing patients with neck or back problems, poor posture, and those recovering from surgery. It also attracts women without injuries and those experiencing life-stage changes, providing the Partners with unprecedented access to the fitness, fashion and health sectors. The PostureFitting system delivers measurable commercial opportunities in terms of both income and referrals, and is easily integrated into a physiotherapy business. Taking a proactive approach to caring for women’s long-term needs, PostureFitting supports all women to feel, move, look better every day. Join the GALS against GRAVITY and uplift your patients to feel, move, look better!