We are a community connecting conscious consumers and offering sustainable lifestyle solutions for the greater good — the environment. We’re here to educate, inform, connect and activate consumers supporting Our vision by curating sustainable lifestyle solutions. VISION We aim to reduce the harmful environmental effects of consumerism through a collective positive impact. ESSENCE We are creating a space for sustainable solution sharing within the fashion and lifestyle realm. COMMITMENT We hold brands to a higher standard. We accelerate discovery of sustainable solutions through research, knowledge-sharing, connecting conscious consumers and supporting and promoting sustainable brands.