Provide B2B professional services clients with customized brand, marketing, and communication strategies to support growth and profitability. Devise effective marketing plans and brand roadmaps to improve brand awareness and increase market reach to identified target audiences. Create social media and integrated marketing communications initiatives to increase revenues and brand recognition in both domestic and international markets. Design and compose new marketing collaterals to support the sales process, rebranding campaigns, and ongoing marketing strategy. Direct web development efforts and compose copy for all communications related to rebranding campaigns. Conduct brand audits, market analyses, and lead workshops with senior management to evaluate the business using SWOT, PESTLE, and other competitive analysis tools to inform strategies, and to create unique value propositions and key messaging to guide all marketing efforts.