Bad college advice is everywhere. Here’s some good advice: Your students are more than brands. Yes, even while the world says otherwise. Today’s social media environment has turned teens into brand managers, responsible for constructing an image for the world to see, like, and share. Selecting a school has never felt more daunting; choosing the right brand, never more important. But students are more than the letters on a sweatshirt or colors in a crest. They are individuals. Their gifts, interests, learning styles, and ambitions deserve careful consideration. That's what we're here for – to partner with them to find a college that will support the vision they have for their life. The Unbranded Student provides a book and online course which empowers students to: 1. Articulate what is special about them 2. Understand what college can – and can't – do for them 3. Formulate a thoughtful and actionable college selection process Our goal is to help your students create a college search strategy that makes sense for who they are, not who they think a college wants them to be.