Trendence Institute is Europe’s leading research institute specialising in employer branding and personnel marketing. More than three million school-leavers, students and young professionals from all over the world take part in our studies on their career ambitions and employers of choice. These study results are an invaluable support to organisations’ HR departments: by providing authoritative, representative information on potential employees, they inform crucial decisions on recruitment and marketing strategies. Furthermore, our results assist schools and higher education institutions in appraising their performance and developing a coherently strategic approach. The ‘Top 100’ rankings of the most desirable employers, compiled from our studies, are a particular focus of interest, acting as guides and benchmarks for the media, employers and the employees of the future alike.