People are emotional creatures. Basically all our (purchase) decisions are emotionally driven or rationalized afterwards. As a brand you can tap into that emotion by reaching out to people in a way that moves and connects them and earns their trust. How? By developing brandcommunication that alligns with both people's heads and hearts. And for that you need copy that beats word of mouth. Hartcopy: beats word of mouth. Mensen zijn emotionele wezens. Vrijwel alle (aankoop)keuzes zijn emotioneel gedreven of worden achteraf gerationaliseerd. Je kan als merk in contact te staan met die emotie door mensen te raken en in beweging te krijgen. Hoe? Door merkcommunicatie te ontwikkelen die klopt. In je hoofd en in je hart. Hartcopy: klopt.