𝘖𝘶𝘳 𝘮𝘪𝘴𝘴𝘪𝘰𝘯: 𝘈𝘤𝘢𝘥𝘦𝘮𝘪𝘤 𝘢𝘯𝘥 𝘥𝘪𝘥𝘢𝘤𝘵𝘪𝘤 𝘣𝘳𝘪𝘭𝘭𝘪𝘢𝘯𝘤𝘦 𝘱𝘢𝘪𝘳𝘦𝘥 𝘸𝘪𝘵𝘩 𝘤𝘳𝘦𝘢𝘵𝘪𝘷𝘦 𝘢𝘯𝘥 𝘳𝘦𝘴𝘱𝘰𝘯𝘴𝘪𝘣𝘭𝘦 𝘭𝘢𝘵𝘦𝘳𝘢𝘭 𝘵𝘩𝘪𝘯𝘬𝘪𝘯𝘨 𝘪𝘯 𝘵𝘪𝘮𝘦𝘴 𝘰𝘧 𝘤𝘩𝘢𝘯𝘨𝘦 Under the supervision of Prof. Dr. Manfred Kirchgeorg, the Chair of Marketing Management and Sustainability at HHL pursues a holistic and interdisciplinary understanding of marketing management. In research, the team of the Chair focuses on close cooperation with business practice. At the same time, we see ourselves as thinkers in the further development of theoretical and empirical approaches to marketing. Companies and institutions alike appreciate the scientific expertise of the Chair and its role as a sparring partner who is not afraid to think out of the box. The cooperation between the Chair and business practice takes multifaceted implementation strategies, such as practical projects of our students, the allocation of master theses, the preparation of case studies for companies, the conduction of workshops, consulting projects, the support of innovation projects and even the foundation of new research groups. Prof. Kirchgeorg is a welcomed speaker at conferences and expert panels. He serves on supervisory and advisory boards of leading companies and institutions. As a mentor, he and his team accompany company start-ups and he is himself active as a founder with the "mission2impact" transfer platform.