There is no company around the globe that is not interested in having less traffic, less crowded routes in the cities. This is the same for governments, public authorities, ONGs and environmental conservation supporters. In the other side, why not to reward people for being sustainable using their own bicycles as a best choice for mobility? After all, each time one rides a bicycle is also showing a gesture of citizenship. And citizenship should be rewarded, meaning "monetarily" rewarded. With BicyCoin you just need to ride around with your bicycle. There is no buy, no cash out, no "catch" to have points. You are just bicycling and having more health, more fun, more friends and (of course) more money.