London-based United Fitness Brands (UFB) is an industry-defining fitness supergroup, delivering premium fitness spaces and classes through its brands across the UK and Ireland. Having already acquired three of London’s pioneering fitness concepts since its inception, KOBOX, Boom Cycle and Barrecore, UFB is leading a mass rollout for its brands both nationally and internationally. Now with studios in over 20 locations nationwide, it’s UFB’s objective to bring further premium homegrown fitness concepts under the same ownership to help them further grow and flourish within the industry and beyond.