For a successful purpose-driven business world, inspired employees are key. We believe this is achieved through inspirational leadership, company cultures, a new approach to corporate governance. IGNITE’s purpose is to empower companies to inspire their employees and, through this, create a meaningful business world for businesses and employees alike. We also strive to engage highly motivated students in the debate and enable exchanges with the business world. We achieve this through our yearly conference, our community, as well as workshops, events, trips and company visits throughout the year. Our endeavour rests on three pillars. Inspirational leadership focuses on transmitting the passion of the vision to the employees. Company culture ensures the purpose and core values of the company are lived on an everyday basis in an environment where employees feel at home. Lastly, a new approach to corporate governance addresses two aspects: firstly, including the vision in the decision making process across all levels within the company. Secondly, giving more independence with an optimal organisational design to every single employee to allow them to live to their full creative potential. We believe these pillars are highly interdependent and should be looked at in combination. We are based at the University of St.Gallen in Switzerland.