BADCOCK AND ASSOCIATES, LLC. Our Services: Working with clients to develop profitable and productive sales and marketing teams, create and implement training programs, explore new advertising, interactive and online media, tweak marketing plans, enrich company brand development and strategize a DEIA initiative specific to the brand. Digital Strategy Strategize, plan, execute, manage, and optimize end-to-end digital marketing Lead recommendations and implementation of new and modern digital marketing opportunities, capabilities, and tactics Provide digital marketing expertise and campaign execution services to customer teams in all locations Assist team with developing return-on-investment targets for all digital channels, including paid search, retargeting, display media, and social platforms Investigate AI as a means to satisfy customer demand and create interactive digital marketing campaigns Measure & Analyze Introduce digital analytics platforms, VOC programming, and digital analytic strategies Incorporate digital storytelling into the brand across all channels Perform Digital content review and recommendations to improve conversions Streamline, automate and measure all digital marketing programs, paid media channels, paid search, SEO, social, and other digital marketing capabilities Assess the use of MarTech tools such as CRM, Google Analytics, Salesforce, HubSpot, Hootsuite and Brandwatch Test, Implement, and Survey Manage the continuous optimization of digital marketing performance by leveraging data analytics, UI/UX strategy, content, and A/B performance testing Collaborate with Sales, Sales Development, and Marketing to build programs that support the pipeline and revenue targets Guide planning and executing campaigns for regional teams, campaign teams, and partner teams Guide sales development, sales teams, marketing managers, and communications coordination that delivers campaigns relevant to the customer journey and customer personas