ZUBIZU was formed in 2014 within the scope of Dogus Marketing Services, Inc. as Dogus Group’s data-driven marketing and loyalty platform. ZUBIZU was created to provide customer and data-driven marketing and analytics services, cross-marketing and customer experience services to the companies it collaborates with. In July 2020, due to its new strategic business objectives, ZUBIZU started to conduct its operations under a new partnership and company name, ZUBIZU Bilisim Hizmetleri A.S. ZUBIZU expanded upon the services it provides its users through the partnership between Dogus Technology, a company that provides information technology services, and DGPays, a company with strong experience and knowledge in payment systems and financial Technologies. ZUBIZU, alongside the services it provides its business partners regarding marketing, consultancy, advertising, organization, event marketing, software and technology, exists to provide personalized experiences to customers that make their lives easier and reward their loyalty.