For us, Employer Branding is not a single action and not a purely communication topic. It can only be successfully lived and sustainably anchored if it runs like a red thread through the entire company. Employer Branding is not a stand alone project of the human resources department and certainly not just the marketing people. It's a company project that naturally requires project leaders - ideally from HR and / or marketing - but it will only be a success if the entire company is behind it and can get involved. Employer Branding does not work overnight. It takes a while to define and place your Employer Value Proposition on the important channels to reach employees and potential applicants. However, during a strategy development it does not have to come to an operational standstill, but we accompany step by step with a parallel implementation and optimization of your previous measures.