Reach Florida's Influential Business Leaders With Florida Trend Florida Trend has been the authoritative voice of business news, information and insight for Florida's leaders — business executives, top government officials, and civic trend-setters — for more than 60 years. They read Florida Trend in print and online - with a monthly print readership in excess of 270,000 and another nearly 160,000 unique viewers that access FloridaTrend.com each month. Florida Trend's executive readers have grown to trust, respect and rely on the content from this award-winning media company. These decision-makers have both personal and business clout: Florida Trend subscribers have an average household income of $274,000+ and hold top executive, director and management positions. Florida Trend and its readers operate in a hugely influential state. Florida is not only the 3rd largest state, but also ranks as one of largest economies in the nation - with an annual GDP exceeding $1 trillion. With a population nearing 22 million, Florida is a state where many societal and business trends originate and then spread across America. Only one publication knits the state's influential decision-makers together... Florida Trend. If you want to connect with these hard-to-reach leaders, we invite you to join the collection of prominent organizations and brands— both local and national — who partner with Florida Trend.