Exero has a very clear aim: to focus on the future of the retail industry and to innovate it through digital transformation. Its name comes from a latin word meaning “to extract”. Exero wants to foster retail innovation by extracting value from business’ main assets: people, data and processes. The company is based on two main goals: the integration of solutions with existing frameworks and the leverage of data through interpretation. These beliefs, combined with our expertise and our strong network of partnerships, allow Exero to deeply analyze its clients’ situation and to design with them the customized solutions that best fit their needs. Exero implements an innovation framework that permeates every business project. This is composed by four parts, each of which contains different solutions. The four steps are “planning” (ex. planogram builder, assortment definition), “execution” (ex. data driven merchandising, CRP), “tracking” (ex. customer tracking, touchpoint integration) and “governance” (ex. analytics platform, channel governance). Exero wants to be the partner that enables its clients to enhance, unleash and sharpen their potential and to achieve the holistic view of retail as a service.