nunchi is a women of color-owned jewelry brand on a mission to redefine luxury with sustainability, inclusivity, and retail activism. Our mission leans on the Korean concept of ‘nunchi’ – an innate connection to society – to build a brand that is sustainable both in theory and in practice. That includes everything from sustainable fine materials such as recycled gold and lab-grown diamonds, to sustainable business practices of body inclusivity, a diverse production pipeline, and equity for people of color.