At Krenium, we don’t look at your problems through a traditional marketing research lens. We are scientists working in the area of consumer decision making. If we simply ask consumers why they decide to choose a given item, their answers will not reveal the true drivers of their behaviour. 𝐊𝐫𝐞𝐧𝐢𝐮𝐦 𝐜𝐨𝐦𝐛𝐢𝐧𝐞𝐬 𝐬𝐮𝐜𝐡 '𝐞𝐱𝐩𝐥𝐢𝐜𝐢𝐭' 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡𝐞𝐬 𝐰𝐢𝐭𝐡 𝐧𝐞𝐰𝐞𝐫 𝐦𝐞𝐭𝐡𝐨𝐝𝐬 𝐭𝐡𝐚𝐭 𝐢𝐝𝐞𝐧𝐭𝐢𝐟𝐲 𝐢𝐦𝐩𝐥𝐢𝐜𝐢𝐭 𝐚𝐭𝐭𝐢𝐭𝐮𝐝𝐞𝐬. For instance, we get people to make lots of quick, simple decisions under time pressure. By measuring the speed and accuracy of their responses we can infer how confident they are in their choices, and identify the associated concepts that underlie their opinions.