CALI HNDSME (pronounced hand-some) is a direct-to-consumer business providing premium essential cosmetic products for men to feel unapologetically handsome via subtle enhancement, “HNDSME Tools”, with a focus on solving hairloss and beard growth issues. Letter From Our Founder: “I lost my hair due to hereditary balding when I was just 24 years old. As someone from the inner city - confidence was rooted in our hairlines, fades, and deep waves. Without those things, I didn't want to be seen. Finding male-focused cosmetics helped me regain that swagger. I could choose - with absolute certainty - how I wanted to be reflected in the world. Unapologetically as handsome as I want to be." Contact: info@calihndsme.com