We're a brand intelligence consultancy. Our business is ‘down to earth cultural insight for brands’. Life in the British Isles is morphing before our very eyes, and we need to keep tabs on the depth and intricacies of that change. Analysing the big data is key. So too is colouring in all the fleshy stories it reveals about real human lives; what people really need, and really want, from us as brand owners, marketers and advertisers. As brand strategists, we forage for the nitty grittiest of human insights; the kind of colourful people stories that give brands the competitive edge. Using a range of up-close and personal techniques from ethnography to semiotics to photojournalism, we'll help you find the spaces where your brand can build richer, deeper, connections with its audience. www.wearesaltoftheearth.com