Think Red Project is a registered 501(c)3 non-profit corporation registered in the State of California, and has a mission to plan, promote and produce events that raise funds and awareness for the HIV/AIDS community. We are serious about fundraising and serious about fun. We strive to take a modern approach on fundraising by creating unique experiences and celebrating the impact of HIV/AIDS organizations. We aim to activate a new generation of philanthropists, those who want to do something both feel-good and fun-loving. Our main event -- Red Dress Party San Diego -- embodies these traits. Like the name suggests, attendees are required to wear a red dress, regardless of gender identity or sexual orientation. This serves as a powerful sign of compassion and solidarity for those affected by HIV/AIDS and as a way to unite the crowd in one radiant theme. Red Dress Party San Diego is a whimsical fundraising event where everyone is allowed to feel welcome, be brave, let loose, and celebrate impact.