Barefoot&Co helps corporations to innovate, generating B2B2C solutions and developing them into startups in a matter of months. Founded in 2015, the corporate startup studio has teams in France and Belgium. Using its “Beyond Business” methodology, BF&CO helps corporations generate new disruptive business opportunities by focusing on the companies’ existing assets and reasons to exist. It offers a variety of services, starting from ideation, to building an MVP, to co-investing in a startup build. The BF&CO team is comprised of experienced entrepreneurs and former corporates who use their expertise to identify and act on innovation opportunities. Barefoot&Co is currently a strategic partner of the innovative WeNation ecosystem, which helps corporations boost their organizations by finding, channeling and renewing growth. WeNation was built by a team of entrepreneurs who strongly believe that a “Let’s-do-it-together” attitude is key to success, and who consider human capital as a company’s first and greatest asset. WeNation gathers the best entrepreneurs in each of its business line. The entire ecosystem shares one strong belief: companies need to disrupt their traditional work organization to fully exploit their businesses’ and collaborators’ potential.