Earthmiles is on a mission to help people improve well-being with a combination of behavioral psychology and analytics. For individuals, the Earthmiles app is a free-to-download tool to monitor and benefit from your physical activity. Rooted in well-researched principles of behavioral psychology, the Earthmiles concept utilises commonly available activity data to incentivise healthy choices and enhance intrinsic motivation. Users earn exclusive wellness rewards as they collect earthmiles by walking, running and cycling. For employers, Earthmiles@Work is a multi-dimensional platform putting employee experience and organisational culture at the heart of incremental voluntary positive behavioral change. Helping not only athletes but every employee, Earthmiles@Work creates highly engaging and rewarding opportunities to engage with one's wellness within or outside the workplace. Employees benefit from enhanced awareness, actionable steps, deeply engaging content, team-building and personalised interactions. Earthmiles@Work is now launching at several fantastic workplaces across the UK! If you are an employer interested in learning more, please drop us a line at hello@earthmiles.co.uk.