Hortimare is a company with activities and products through the complete production chain of seaweeds. Starting at the genetics, adapted to needs for the final product or needs from cultivation. The propagation of seaweed and development of seeding strategies, development of technology and mechanisation belongs to the scope. Hortimare develops a seaweed cultivation service to the fish farming industry in Norway. This comprises the planting, maintenance and harvest of seaweeds in integrated aquaculture configurations Vision Seaweed is a renewable source for compounds for food, feed, pharmaceuthical and healthcare products, chemicals and energy source. Seaweeds are produced in a sustainable way being an effective water purification system in integrated aquaculture systems at the same time. Mission Hortimare develops and runs a value chain which will offer genetics, starting material and sustainable technology including services related to seaweed cultivation and integrated aquaculture. Seaweed and products based on seaweed are produced and sold at the business to business market.