trwlr was launched because we wanted to create quality clothing with our own individual touch. We saw there were a lot of independent brands that are producing quality clothes, but their collections were often a bit generic and similar to each other. Our anti-fast fashion approach to design and manufacturing offers an alternative to this. The idea for the name came when we were in Copenhagen, we saw the Nordic trawlers and the people who work on them, and wanted to make clothes tough enough to survive that lifestyle. Now firmly back in London, the Scandinavian influence and occasional Nordic touch can still be seen in some of our pieces.