Yawn is a company on a mission - to help women relax and feel good. Alice Whiteley was inspired to set up the business as a busy working mother and management consultant. She wanted to build a warm, creative brand that focused on helping other women switch off - initially by designing beautiful pyjamas. Teaming up with co-founders Phil and Roly from the outset - brand experts and designers - enables her to bring her vision to life. Yawn is now a rapidly growing business with a small and passionate team based in Farringdon, London. The brand sells direct from the Yawn website (www.loveyawn.com). It has attracted press from How To Spend It, The Guardian, the Daily Telegraph, The Independent and a range of magazines including Red, Cosmopolitan and Grazia.