The legal industry's first and only organization exclusively focused on sales, service excellence and process improvement. The Legal Sales and Service Organization, Inc. was launched on August 8, 2003. At that time, law firms were beginning the evolution from marketing to incorporate business development and service initiatives. Legal departments became ever more demanding of their firms and increased their use of process improvement tools, like Six Sigma and Lean, internally. However, law firms did not have the resources or tools in the areas of business development, service excellence and quality initiatives. LSSO was created to fill those needs. Then and especially now, law firm leaders have ever-greater responsibilities for the future of their firms. The market is crowded and highly competitive. Clients are sophisticated buyers. As such, lawyers and law firms must employ effective sales and service strategies, whether they are responsible for bringing in new business or developing and retaining clients through service delivery. LSSO membership is for legal and business professionals who want access to timely and on point information, are committed to their own professional development and insist on staying on the cutting edge. LSSO supplies the legal marketplace with innovative, groundbreaking events and resources. LSSO delivers the education and resources that lawyers and those who work with them need to improve their sales and client service skills with a searchable library, exclusive research, tools and information for members only, LSSO's annual RainDance Conference and LSSO's Process Improvement Certification Programs. Please subscribe to our complimentary e-Newsletter, LSSO News to receive updates from LSSO. Begin enjoying the benefits of a LSSO membership by joining today.