SCB DataX is the Center of Excellence (CoE) for Data and AI of the SCBX (BKK: SCB) fintech group. Our mission is to support SCBX's suite of subsidiary digital attackers in its growth and efficiencies with cutting-edge data and AI technologies and solutions. With these technologies and solutions, our aim is to become the most comprehensive and undisputable source of intelligence for enhancing customer experiences in the region. Our leading-edge, cloud-native Data and AI Platform ingests and resolves data from the SCBX companies, enabling safe data exchange and cross-pollination of insights, as well as data enrichment from external sources. DataX runs an AI Innovation Lab with a deep focus on research and innovation to build next-generation intelligent solutions and models that serve the needs of SCBX companies, as well as enable the group to recognize the need for a fair opportunity for inclusion and prosperity for people in the region. Specialties Big Data Processing, Data Engineering, Data Management & Governance, Customer Data Hub, Data Enrichment, Machine Learning Operations (MLOps), Data Science, Artificial Intelligence, Real-Time Customer Insights, Personalized Marketing, Marketing Analytics