STUDIO 33 is reinventing healthcare from the ground up. Starting with fitness classes, health coaches, workshops & retreats to understand what consumers of health & wellness need. We have created a wellness lab to learn what drives behavior change with the intention of expanding our gained experience to a broader population. Our team is composed of people with diverse healthcare backgrounds from yoga instructors to doctors who each provide unique approaches to improving the mind & body through preventative care. Our current primary care system is burdened by high demand and short supply. A 15 minute primary care visit is not enough to instill real behavior change. Our goal is to leverage the provider system and it starts first by learning the patient. The founding Wellness Lab is located on Kiawah Island, SC - a key destination place with a very diverse population. As we learn what drives behavior change and improves health outcomes we will develop a scalable model that incorporates technology and services for a broader market.